I help leaders figure out where AI actually fits — from processes and data to systems, teams, and entirely new ways of working.
I share practical lessons from building AI systems.
I'm interested in what happens when we stop asking how to add AI to the way we already work and start asking how we'd design the work differently because AI exists.
Find where AI creates real value
Start with the business problem, not the tool. Identify where AI can improve an existing process and where it creates an opportunity to redesign it entirely.
Build the system around the AI
Models are only one piece. Reliable AI needs the right data, context, rules, workflows, testing and safeguards around it.
Get the data ready
AI is only as useful as the information it can work with. Structure, clean and organize the data and knowledge that make intelligent systems possible.
Lead people through the change
AI is changing how work gets done, and that creates uncertainty for everyone. I help leaders bring their teams through the transition by building confidence, creating room to experiment, and helping people see where they fit as the business evolves.
I've spent 25 years building technology. AI changed the way I think about all of it.
I've spent my career building software, products and technology teams, most recently as CTO of a SaaS company.
Over the last few years, my work shifted heavily into AI. I've built agentic development systems, AI-powered products, workflow automations, and large-scale data cleaning, classification and labeling systems.
And the more I built, the more I realized that the AI itself usually isn't the hardest part.
Making AI useful means understanding the business behind it: how work actually happens, what information people use to make decisions, where the data lives, what a good outcome looks like, and what needs to be in place for AI to operate reliably.
It also creates a bigger opportunity.
Instead of asking “How can AI make this task faster?” I help businesses ask “Now that AI can do this, how should this work in the first place?”
That's the work I'm most interested in: helping businesses move from experimenting with AI to rethinking how their companies can operate because of it.
Whether you're figuring out where to start, trying to turn AI experiments into something real, or rethinking how work could happen differently, I'd love to talk.
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